物流中心結合客製化生產模式探討 -以品牌資訊通路商為例

A study on the distribution center combining with Configuration To Order －Using the brand of information distributor as the example

黃嘉正(Chia-Cheng Huang)

指導教授 ： 林賜德

中原大學/商學院/企業管理研究所/碩士(2004年)

https://doi.org/10.6840/cycu200400260

摘要

因為資訊科技的進步與網際網路的發展，使消費者自主意識增強，且其需求趨於多樣化，個性化及強調獨特性的商品，因而形成了愈來愈分眾化的消費市場。在這個愈趨分眾化的消費市場下，最直接反應於製造商的訂單型態。現今資訊電腦產品的訂單型態以少量多單的客製化組裝機為主，而非傳統的大量單一統一規格之訂單，此一趨勢迫使企業經營除了追求低成本、高品質之外，提供客戶更客製化的產品，更是企業成功的不二法門。
本研究探討客製化生產(Configuration To Order,ＣＴＯ)複合式物流中心之定義、特色與限制。利用品質機能展開法(Quality Function Deployment ,QFD)為工具，針對國內幾家資訊品牌通路商進行個案調查以探究ＣＴＯ複合式物流中心成功之關鍵要素。並依據各家資訊品牌通路商之問卷調查結果，探討不同資訊通路商間關鍵要素之差異。最後透過關鍵要素的了解，作為日後ＣＴＯ複合式物流中心建置之資源配置參考與改進依據及未來可能之經營型態。

關鍵字

品質機能展開法 ； 客製化生產

並列摘要

Due to the advancement in information technology and the development of the internet, consumers are becoming more conscious of their autonomy; this is reflected in consumer demand becoming more diverse, revealing more personality and uniqueness. This in turn leads to a more variant consumer market. Variant consumer market is reflected well in the order pattern manufacturers receive from their clients. For example, nowadays, information technology products are ordered in small configuration to order (CTO) batches and not in the traditional large single-specification orders. This trend is the one and only way enterprises can achieve low cost, high quality, and at the same time provide customized products to
its clients.
This study probes into the definitions, characteristics, and restrictions of a composite distribution center under a configuration to order system. We use quality function deployment as a tool to perform case study of several domestic brands in the information technology distributor segment. In the process, we aim to find differences among the critical successful factors of the information distributor. Lastly, by understanding the critical successful factors, we can readily use the resource allocation of composite distribution centers under the configuration to order
system as reference points for possible future operations.

並列關鍵字

Quality function deployment ； Configuration to order

參考文獻

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