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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 106 ) 〈TOP〉
  1. 王英宏(2004)高科技產品世代交替之研究─以平面顯示器為例,成功大學工業與資訊管理研究所碩專班論文。
  2. 王聖博(2004)影響消費者購買決策因素之探討—以茶飲料消費者為例,成功大學高階經營管理碩士在職專班論文。
  3. 李韋達、方文昌(2004)從品牌知名度探討知覺品質和購買意願—以價格來源國形象為調節變數,管理評論第23卷第四期pp.89-112
  4. 阮世昌(2001)創新採用、關係品質與顧客終身價值關係之研究,中原大學企業管理研究所碩士論文。
  5. 林芳珍(2002)網路外部性下關鍵存續量之估計─時間序列方法在WWW伺服器市場之實證 ,中原大學國際貿易研究所碩士論文。
Times Cited (4) 〈TOP〉
  1. 林怡君(2014)。從眾行為對於衝動性購買行為的影響:以購買情境因素為干擾效果。淡江大學企業管理學系碩士在職專班學位論文。2014。1-59。 
  2. 聶士傑(2008)。學校形象認知、學校代言人特質與學生口碑宣傳意願關係之研究-以北體學生為例。淡江大學企業管理學系碩士在職專班學位論文。2008。1-99。 
  3. 徐惠玲(2006)。訊息來源、購買動機與消費價值對消費者購買奢侈品行為影響之研究-以歐美流行服飾為例。中原大學企業管理研究所學位論文。2006。1-98。
  4. 余明忠(2009)。價格與功能替代因素之探討-以產品知識為干擾變數。亞洲大學經營管理學系碩士班學位論文。2009。1-55。
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