供應鏈成員採用SCM決策因素之研究 -以中藥製藥業為例-

Research on Decision Factors for Supply Chain Member to Adopt SCM - A Study on Chinese Herbal Pharmaceutical Industry in Taiwan

張益瑞(Yi-Jui Chang)

指導教授 ： 劉士豪

中原大學/商學院/資訊管理研究所/碩士(2005年)

https://doi.org/10.6840/cycu200500523

摘要

摘要
中藥產業是我國固有的資產，近幾年雖逐漸受到重視，但面對西藥的競爭與國內健保制度給付點數限制、大陸中藥產業的競爭……等經營環境的考驗下，國內中藥產業正面臨前所未有的挑戰，而它們所面臨之主要問題除了本身資源不足、規模過小之外，其產業效率不佳、品項多、原物料供補前置期過長更是國內中藥產業亟欲克服的問題。
為了解決中藥產業的困境，政府補助推動中藥產業供應鏈之E化管理。然而跨組織的E化與組織內的E化有更多的不同考量，成員面對是否加入SCM，策略上常會有更多的思維，儘管大多數的中藥產業也認同E化的重要，但在面對SCM的推動，卻並不積極。什麼樣的因素促使SCM成員決定是否加入SCM？中藥產業是我國未來重點產業，強化中藥產業的競爭力，透過E化的協助更是一個重要的議題。因此本研究以我國中藥產業作為研究對象，透過深度訪談具代表性八家公司的負責人，希望瞭解成員加入與否的考量因素。
本研究採用Ajzen(1985, 1989)之「計劃行為理論」(TPB)，透過影響態度、主觀規範與認知行為控制之變數進行研究。研究結果發現，政府的補助，造成專案成本的降低確實對成員的加入有正面的影響，但影響成員加入與否的因素，仍受到組織間成員的信任、產業特性、成員本身E化程度…等因素影響，同時成員間的所形成的小集團之互動，也會左右成員是否加入SCM，因此有心推動SCM之產業，必須同時考量多個構面的因素。

關鍵詞：供應鏈管理、中藥產業、TPB計劃行為理論

關鍵字

供應鏈管理 ； 中藥產業 ； TPB計劃行為理論

並列摘要

Abstract
Chinese Herbal Pharmaceutical Industry is our heritage and become more and more important during recent years. However, our Chinese Herbal Pharmaceutical Industry is facing big challenge. This industry has many problems such as insufficient resources of itself, small scale of company, low production efficiency, too many items and long period for providing and supplying ingredients and materials which is the most serious problem in our Chinese Herbal Pharmaceutical Industry. To solve above mentioned problems.
The government provides subsidies and promotes electronic managements of supply chain in Chinese herbal medicine industries. However, there are a lot of considerations for the development of an inter-organization information system. Although most of Chinese herbal medicine industries agree that it is important to integration, they are not enthusiastic about SCM promotion. What kind of reason can push members to adopt Supply Chain Management (SCM)? Chinese Herbal Pharmaceutical Industry will be our key industry in the future. It is an important topic for strengthening the competitiveness of Chinese Herbal Pharmaceutical Industry by I.T. assistance. Therefore, this research took our Chinese Herbal Pharmaceutical Industry as the subject and tried to realize those factors that members consider if they will adopt SCM or not by having deeply interviews with owners of eight representative companies.
This research adopts Theory of Planned Behavior (TPB) proposed by Ajzen (1985, 1989) and proceeded this research by outside variables of attitudes, subjective standards, cognitive action control and so on. This research found that project costs reducing due to government subvention has positive influences on member participation indeed. But the main factor to influence member participation is related to the trust between members of organizations, the industry property, the electronic level of each member and so on. The interaction between the groups formed by members would affect member’s decision as well. Thus, the industry determined to promote SCM has to consider many factors at the same time.

Keywords: Supply Chain Management, Chinese Herbal Pharmaceutical Industry, Theory of Planned Behavior (TPB)

並列關鍵字

Chinese Herbal Pharmaceutical Industry ； Supply Chain Management ； Theory of Planned Behavior (TPB)

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