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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 135 ) 〈TOP〉
  1. 8. 全新光電科技股份有限公司公開說明書,民國93年。
  2. 14. 阮世昌,「創新採用、關係品質與顧客終身價值關係之研究-以網路產品為分析對象」,中原大學企業管理學系碩士學位論文,民國90年。
  3. 18. 吳承豐,「員工企業倫理滿意度與工作滿足及道德決策考量因素之相關-以中小企業為例」,勞資關係論叢,頁76,民國88年。
  4. 19. 吳成豐,企業倫理的實踐,前程企業管理有限公司出版,民國91年。
  5. 36. 陳玫樺,「淺論台灣的砷化鎵產業」,工業技術研究院產業經濟與資訊服務中心,民國90年。
Times Cited (19) 〈TOP〉
  1. 張千昀(2008)。鎖入效應對於顧客忠誠度影響之研究以台灣科技業之知識服務作業為例。清華大學工業工程與工程管理學系學位論文。2008。1-90。 
  2. 陳淑芳(2008)。高職輪調式建教合作應用顧客關係管理之研究-以成功工商為例。元智大學管理研究所學位論文。2008。1-103。 
  3. 潘皚亦(2010)。應用e-CRM觀點對顧客滿意度與顧客忠誠度影響之研究-以花旗銀行為例。長榮大學國際企業學系(所)學位論文。2010。1-103。 
  4. 洪嘉璘(2007)。以顧客關係管理活動探討如何提升顧客忠誠度-以綠島為例。亞洲大學經營管理學系碩士班學位論文。2007。1-77。
  5. 林怡君(2007)。休閒農場之顧客關係管理指標、滿意度與忠誠度之關聯性研究-以宜蘭縣為例。政治大學地政研究所學位論文。2007。1-136。
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