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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 73 ) 〈TOP〉
  1. 5. 司徒達賢(1995),策略管理,台北,遠流出版社。
  2. 22. 林銘郎(2003),產品策略與通路策略配合對經營績效關係之研究-以兩岸軟體產業為例,中原大學企業管理研究所,未出版碩士學位碩士論文。
  3. 25. 林小雯(2005),台灣企業進入中國大陸醫療市場成功關鍵因素-從ESSP觀點分析,中原大學企業管理研究所,未出版碩士學位碩士論文。
  4. 26. 邱文鎮(2001),策略聯盟類型、關鍵成功因素與競合關係之研究-資源基礎觀點,中原大學企業管理研究所,未出版碩士學位碩士論文。
  5. 30. 陳琬琪(2003),進入策略、成長策略與經營績效關係之研—以台商連鎖服務業進入中國大陸觀點分析,中原大學企業管理研究所,未出版碩士學位論文。
Times Cited (35) 〈TOP〉
  1. 林威全(2014)。台灣銀行業赴大陸地區經營策略發展之研究。淡江大學國際企業學系碩士在職專班學位論文。2014。1-85。 
  2. 林士超(2013)。後ECFA時期台資銀行大陸市場經營策略之研究-以C銀行為例。淡江大學國際商學碩士在職專班學位論文。2013。1-84。 
  3. 謝佩容(2013)。臺灣銀行業在上海承作中小企業放款之競爭策略形成-以T銀行為例。淡江大學國際企業學系碩士在職專班學位論文。2013。1-89。 
  4. 蔡延齡(2013)。台灣金融業進入中國大陸華東地區投資經營障礙之研究。淡江大學中國大陸研究所碩士在職專班學位論文。2013。1-85。 
  5. 謝文龍(2012)。台灣地區公營行庫大陸市場之進入策略探討—以T銀行為例。淡江大學國際企業學系碩士在職專班學位論文。2012。1-108。 
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