影響券商長期競爭之關鍵成功因素－Fuzzy AHP 之實證研究

A Study of Key Successful Factors to the Long-term Competitiveness of Security Company- Fuzzy AHP Approach

黎子甄(Tzu-Chen Li)

指導教授 ： 劉立倫

中原大學/商學院/企業管理研究所/碩士(2009年)

https://doi.org/10.6840/cycu200900906

摘要

資本市場為各國經濟發展之櫥窗，台灣資本市場發展係架構於整體環境競爭優勢。過去十年來台灣整體資本市場呈現不斷成長，隨著國際金融與資本市場快速發展下，讓台灣證券市場在股市發展健全架構中處於整體環境競爭優勢上。但隨著加入WTO與法律逐漸鬆綁下，一些大型領導券商擁有龐大人力資源和雄厚財力資本，讓目前證券商間競爭逐漸擴大，證券業的長期競爭與永續經營的挑戰必所在然。經過1999年底證券業合併進行變革到現在，證券業生存競爭再次出現白熱化的競爭與考驗，永續經營的證券業關鍵成功因素成為各家業者積極尋求的答案。

本研究以平衡計分卡與專家問卷找出衡量指標準則，在完成所有衡量指標準則的層級權重分析後，依各層級衡量指標的相對重要程度比例給予分配之，以計算各項關鍵成功因素在整個評量模式中的權重比例，並產生總權重比值。其中前十項權重優先順序分別是顧客獲利率、淨值報酬率、顧客滿意度、顧客延續率、組織認同度、顧客貢獻度、資訊整合能力、顧客爭取率、員工滿意度、專業知識訓練。

關鍵字

長期競爭力 ； 證券商 ； 模糊層級程序分析法 ； 平衡計分卡

並列摘要

Capital market is the window of economy development. The development of capital market in Taiwan is constructed under the competitive advantages of whole environment itself. Capital market in Taiwan grew continuously ten years ago from now. By the development of global finance and capital market, security market has its environmental competitive advantages under the strong structure of stock market development. In the past, income of security companies in Taiwan relied on the broker fees, financing interest income and proprietary trading. After entering WTO and government looses the laws gradually, The long-term competence of security industry will exist doubtlessly because some leader security companies which have rich human resources and large capital magnify the business competence between them. After the merge and acquisition activities which began from the end of 1999, competences of security companies are more and more intense. Therefore, security companies will be eager to discover the answers of key factors to run the business permanently.

This paper uses “Balance Scorecard” and “Expert's Questionnaire” methods to find the measurement index criteria. After analyzing the tier and weighting of all measurement indices, we set the percentage depending on relative importance to calculate the weight portions and weighting values of each measurement index in our evaluating model. Final results show the first ten factors are return of customer’s, return on net assets, satisfaction of customers, continuation of customers, organizational identification, customer’s contribution, information integration power, acquirement of customers, satisfaction of employee and education of professional knowledge.

並列關鍵字

Security Company ； Fuzzy Analytic Hierarchy Process ； Balance Scorecard ； Long-term competitiveness

參考文獻

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