影響Facebook使用意願之研究

謝雅琪

doi:10.6840/cycu201000439

3.233.217.106，Hello！

Close
Search Quick Search Advanced Search Publication Search	Personal Service Member Login Searching History Use Bonus Card SYMSKAN
Browse Browse by University of Graduate Thesis Browse by Pinyin of Graduate Thesis Browse by Conference Proceedings Topic Browse by Conference Proceedings Publisher Browse by Pinyin of Conference Proceedings Browse by eBook Category Browse by eBook Topic Browse by eBook Publisher
Customer Services Authorize Airiti Recommend a Journal

Search Symbol (Half-width)	Description of Search Symbols
Space	"AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " )	Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" ： " image process "
?	Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
*	Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT	Boolean logic combinations of key words is a skill used to expand or refine search parameters. (1) AND (1) AND: Refines search parameters (2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

DOI stands for Digital Object Identifier （ D igital O bject I dentifier ） ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ）。

Data Source

College of Business > Graduate Institute of International Trade
Social Sciences > Economics

Bibliography Management Tool

Related Links

Report an Issue

Search for full text in Holdings

There is no full-text available at the moment. Airiti would like to request author's authorization. I would like to provide authorization.

影響Facebook使用意願之研究

The Effects of Facebook on Use Intention

謝雅琪 , Masters　　Advisor：陳宜棻　　

繁體中文 DOI： 10.6840/cycu201000439

自我揭露；網路人際關係；社會影響；娛樂與放鬆；人際需求； self-disclosure ； Internet relationships ； social influence ； interpersonal needs ； entertainment and leisure

Abstract │ Reference (122) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The Internet community crosses the barriers of time and space, extending a far greater reach than conventional geography. It has, therefore, changed our lives by blurring the line between the virtual and the real world. Studying the Internet usage allows us to understand the cyberspace activities and the relation between our lives in reality and virtual reality. It also shows people’s interaction in the virtual world and the relation between this kind of interaction and the Internet. 
Does the development of the cyberspace communities help with how people in our modern society deal with interpersonal alienation and thus find a sense of belonging? On the other hand, will it also encourage those in societies with little or no sense of belonging to find a commonality with cyberspace communities? We have discovered from past Internet-related research that people often bring their cultural characteristics and social norms into the cyberspace, thus duplicating the societal interactive and power structural models of the real world in cyberspace. The focus of this research is therefore on the long-term impact of an Internet community in people’s lives.
Given the changes of time and advances in technology, cyberspace communities have gradually become the platform of content and information integration. Internet users are no longer passive receivers but pro-actively exchanging information with friends through virtual communities, meeting new friends, and enhancing their interpersonal relationships. They also entertain themselves through Internet games and establish themselves multiple identities on the internet in order to gain a sense self-fulfilling achievement.
This research applies the questionnaires to collect data, that distributed 402 valid samples were returned and target Facebook users. The result shows five primary factors for Facebook users that exert positive influences on their Internet relationships and motivations, namely, self-disclosure, interpersonal needs, entertainment and leisure, and social influence. This research can become an useful reference for future studies and Internet businesses on how users’ motivations can strengthen the versatility of Internet community in self promotion, interpersonal needs, entertainment and leisure, and interpersonal relationship, in order to draw up strategies on promoting the users’ motivation and loyalty.

Reference ( 122 ) 〈TOP〉

王柏鈞（2004）。部落格的異想世界-使用者人格特質與使用動機之行為之關聯性初探，淡江大學大眾傳播學系碩士論文。
連結：
江旻峻（2007）。Web2.0時代網路發展策略-從整合性關係建立網站之觀點出發，國立台灣大學商學所碩士論文。
連結：
朱道凱（1998）譯。網路商機：如何經營社群，麥田出版社(原著：Hagel III, John and Armstrong, Arthur G., Net gain: expanding markets through virtual communities, 1997.)
連結：
李明仁（2001）。虛擬社群與網友忠誠度之研究，國立臺灣科技大學資訊管理研究所碩士論文。
連結：
林子凱（2002）。線上遊戲「天堂」之使用參與動機與滿意度研究，國立成功大學企業管理研究所碩士論文。
連結：

Times Cited (1) 〈TOP〉

林秀容(2014)。青少年使用Facebook行為與人際關係及學業表現之相關研究—以高雄市某國中為例。義守大學資訊管理學系學位論文。2014。1-89。

Altmetrics

〈TOP〉

E-mail ：

When an article is available to download, a notice will be sent to your mailbox address.

E-mail ：