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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 49 ) 〈TOP〉
  1. 王藝玲,2007,正負口碑暨順序效應對消費者行為的影響,國立中山大學企業管理學系碩士在職專班論文。
  2. 杜榮瑞,1988,「內部控制判斷行為的研究-查帳人員與學生的比較」,管理評論,頁69-82。
  3. 李文玄、陳怡穆,2010,「以目標導向觀點探索動機與健康促進生活型態之關聯性」,台灣衛誌,29卷1期:頁76-86。
  4. 高儷華、楊書茜,2004,信念修正應用於稅務決策的探討,中原大學會計學研究所碩士論文。
  5. 許志祥、林素婷、陳文成,2003,「大專院校對排球代表隊支持度量表之信度與效度分析」,淡江體育:頁86-92。
Times Cited (1) 〈TOP〉
  1. 吳彥鋒(2013)。信念調整、框架效應與薪酬合約關聯性之研究。中原大學會計研究所學位論文。2013。1-85。 
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