社群網站創新擴散理論之研究—以Facebook網站為例

蕭國恩

doi:10.6840/cycu201200832

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社群網站創新擴散理論之研究—以Facebook網站為例

Diffusion of Innovation for Social Network Service： a Case Study on Facebook

蕭國恩 , Masters　　Advisor：劉士豪　　

繁體中文 DOI： 10.6840/cycu201200832

網路外部性；接受者類別； Facebook ；創新擴散理論；社群網站； Social Network ； Innovative Distribution Theory ； Facebook ； Network Externality ； Types of audience

Abstract │ Reference (16) │ Altmetrics

Abstract 〈TOP〉

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In the era of constant change, improvement of new technology and network, many new and creative concepts and products are able to emerge in the market. However, some of them don’t get a change to become the main stream. This definitely has something to do with the levels of innovative distribution theory. Therefore, many social scholars advocate that the innovative distribution indicates some levels of social change and movement. Every new item has to go through different stages (new product becoming available - delivery - being accepted by the audience - getting accepted by the society). This is a commonly seen process in everyday life. Network Externality plays a key role in the fate of new products. From blog culture to social network service, they have brought a trend to virtualize social activities. One best example would be the largest and well-known social network, Facebook.
    Recently, there has been a rapid increase in the number of Facebook users. The members of this social network have reached 840 million people. All sources have indicated that Facebook is the most successful social network platform in the world. When the number of users increases, the competition among business models rises and more features of innovative externality are more easily played out and revealed. Based on the theory, innovation is the key element for the general audience. The analysis is based on the users of this social network. The result of the research proves that Facebook is a valid and successful case study for Innovative Distribution.

Reference ( 16 ) 〈TOP〉

[1].Rogers, Everett M. (1983), Diffusion of Innovation,3rd ed. New York: Free Press.
連結：
[2].Wolfe, R. A.(1994), “Organizational innovation: Review, critique and suggested research direction.” Journal of Management Studies, 31(3)：405-430.
連結：
[3].Rogers, Everett M. (1995), Diffusion of Innovation,4rd ed. New York: Free Press.
連結：
[4].Rogers, Everett M., and D. Lawrence Kincaid (1981) Communication Networks：Toward a New Paradigm for Research. New York：Free Press. C(E)
連結：
[6].Rolfs, J. (1974) "A Theory of Interdependent Demand for a Communication Service." Bell Journal of Economics and Management Science 5：16-37. MR(E)
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