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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 36 ) 〈TOP〉
  1. 周青麟(2011),電源供應器業創新經營策略之研究-以T公司個案為例。(碩士論文,國立政治大學,2011)。
  2. 林水金(2011),台東餐飲業經營成功關鍵因素。(碩士論文,國立臺東大學,2011)。
  3. 施志宣(1995),餐飲業經營管理成功因素之研究-以西式速食業為實証。
  4. 葉桎維、吳森威(2006),以策略矩陣法分析 GOOGLE 公司之經營策略。資訊管理暨電子商務經營管理研討會,第一卷,第三期,頁155-163。
  5. 鄭伃如(2011),台灣現代劇團經營策略之研究-策略矩陣之應用。(碩士論文,國立政治大學,2011)。
Times Cited (1) 〈TOP〉
  1. 施美鈴(2015)。珠心算補教事業經營策略之探討。中原大學企業管理研究所學位論文。2015。1-57。 
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