義式餐廳之經營策略探討

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義式餐廳之經營策略探討

A Study of Business Strategy on Italian Restaurant

許家豪 , Masters　　Advisor：謝龍發　　

繁體中文

策略矩陣分析法；義式餐廳；經營策略； Italian Restaurant ； Business Strategy ； Strategic Matrix Analysis

Abstract │ Reference (36) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Taiwan’s GDP by service industry account is around 70%, while the catering service industry has been booming. Though the low barriers to entry, it’s a relatively small number can survive in this area. According to MOEA statistics show that the survival rate of the catering service industry is only about 40%, appearing a high elimination rate.

Many people are choosing to start a business or invest in catering area, because compared others it’s easier to enter. Especially Italian cuisine is becoming more and more popular in recent years. Therefore, in this study, conducted interviews with Italian restaurants they are independent operated and medium to high per customer transaction in Hsinchu area. Through case analysis of three Italian restaurants, results of the research major found are as follows: (1) discard central kitchen and hire chef to cook delicacies. (2) be professional and high quality of service. (3) seize target customers and their preferences. (4) find food with beautiful décor. (5) unable to outsource, you must make your own. (6) Non economies of scale, requires the use of market segmentation strategy. (7) right location. (8) picky about ingredients. (9) female do better. (10) handmade show as main features.

If and when the independent operation of the restaurant after the operation to a certain reputation, to move towards chain restaurants, it can learn from the well-known chain catering enterprises. Such as bonus system, standard operating procedure (raw ingredients, cook the food, decor, and personnel services, standardization, and any administrative and management operations, etc) and so on.

Reference ( 36 ) 〈TOP〉

周青麟(2011)，電源供應器業創新經營策略之研究-以T公司個案為例。（碩士論文，國立政治大學，2011）。
連結：
林水金(2011)，台東餐飲業經營成功關鍵因素。（碩士論文，國立臺東大學，2011）。
連結：
施志宣(1995)，餐飲業經營管理成功因素之研究-以西式速食業為實証。
連結：
葉桎維、吳森威(2006)，以策略矩陣法分析 GOOGLE 公司之經營策略。資訊管理暨電子商務經營管理研討會，第一卷，第三期，頁155-163。
連結：
鄭伃如(2011)，台灣現代劇團經營策略之研究－策略矩陣之應用。（碩士論文，國立政治大學，2011）。
連結：

Times Cited (1) 〈TOP〉

施美鈴(2015)。珠心算補教事業經營策略之探討。中原大學企業管理研究所學位論文。2015。1-57。

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