stands for Digital Object Identifier
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
易青雲 , Ph.D Advisor：呂鴻德;張光正
- Alba, J. W. (1983). The effects of product knowledge on the comprehension, retention, and evaluation of product. Advances in Consumer Research, Vol.10, pp.577-580.
- Alba, J. W., and Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, Vol.13, No.1, pp.411-454.
- Alrousan, R. M., and Abuamoud, I., M. (2013). The mediation of tourists satisfaction on the relationship between tourism service quality and tourists loyalty: Five stars hotel in jordanian environment. International Business Research, Vol.6, No.8, pp.79-90.
- Anderson, R. E. (1973). Consumer dissatisfaction: The effect of disconfirmed expectancy on perceived product performance. Journal of Marketing Research, Vol.10, No.1, pp.38-44.
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