服務業之成功經營模式實證分析

郭于瑛

doi:10.6840/cycu201300570

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服務業之成功經營模式實證分析

The Empirical Analysis of Service Industries’s Critical Success Factors

郭于瑛 , Masters　　Advisor：楊錦洲　　

繁體中文 DOI： 10.6840/cycu201300570

服務業；關鍵成功因素；核心競爭力；結構方程式； aiwan’s Service Industry ； Structural Equation Modeling ； Service Industry

Abstract │ Reference (24) │ Altmetrics

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According to service industry has became the main industry in many developed countries, it has also become the main industry in Taiwan. Finding business critical success factor and use it can helped a firm gaining competitive and sustainable development in the competition environment in Taiwan.
	This research found the connection between key resources, key process, customer value proposition, profit formula and business performance by literature. Established a service industry success business model and then establish a structural equation model. After design the questionnaire we investigate the level of agreement of our model, and analysis the data, ranking the dimensions by the level of agreement, analysis the difference in our dimensions of different kinds of service industry.
	This research investigated and revised the relationship between the dimensions by analysis the structural equation model. At last we gave a conclusion and suggestion. The results of this study could help service industries to develop strategies from these critical success factors in order to enhance the competitiveness and stainable development of enterprises.

Reference ( 24 ) 〈TOP〉

1. Acqquaah M.（2013）,”Management control system, business strategy and performance : A comparative analysis of family and non-family business in a transition economy in sub- Saharan Africa”, Journal of Family Business Strategy (2013),receive only.
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6. Banomyong, R., & Supatn, N. (2011),” Developing a supply chain performance tool for SMEs in Thailand”, Supply Chain Management: An International Journal, 16(1), 20–31.
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7. Bogomolova, Svetlana (2010),”Service quality perception of solely loyal customer”,International Journal of Market Research,35(6),793-810.
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8. Chen, M.K. & Wang, Shih-Ching.(2010),”The critical factors of success for information service industry in developing international market: Using analytic hierarchy process (AHP) approach”,Expert System with Applications,37(2010),694-704.
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