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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 54 ) 〈TOP〉
  1. 2.李小梅、黃世儒,(2010),「部落格行銷中的信任形成因素」,電子商務學報,第十二卷第二期。
  2. 4.張原誠(2011),「電視購物代言人特質與消費者知覺風險之研究」,台南應用科大學報 第30期。
  3. 7.張植芳(2007),「產品特性、涉入程度與購買目的對規範性評估與購買意圖之影響-以消費性電子產品為例」,國立成功大學,高級管理碩士在職專班論文。
  4. 8.黃宇辰、李峻德(2007)「電子商務系統影響初始信任感之設計因素探討。」資訊社會研究期刊第13期,頁125-166
  5. 12.財團法人資訊工業策進會官方網站,
Times Cited (2) 〈TOP〉
  1. 周忠冠(2016)。台灣特用化學品產業之研發與行銷互動模式研究。中原大學企業管理研究所學位論文。2016。1-150。
  2. 戴嘉甫(2017)。以類社會臨場感之觀點探究消費者旅遊網站之購買意圖。義守大學企業管理學系學位論文。2017。1-50。
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