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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 149 ) 〈TOP〉
  1. 許惠珠(2003)。交易成本理論之回顧與前瞻,Journal of China Institute of
  2. 王儷玲、彭金隆、張義宏(2006)。我國壽險業銀行保險業務參與度與經營效率分析,
  3. 張朝清(2009)。移動彈性與組織間關係策略之研究,國立政治大學企業管理學系,博
  4. 張邦茹、林惠芳、林宜蓁,(2011)。風險管理學報第13卷第1期,頁3-23。
  5. Aaker, D.A. & Macarenhas, B. (1984) The need for strategic flexibility. Journal of Business
Times Cited (5) 〈TOP〉
  1. 李淑芬(2014)。行動軟體應用在保險行銷之探討。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-79。 
  2. 黃楷云(2014)。我國銀行銷售退休保險商品之探討-以S公司為例。淡江大學國際商學碩士在職專班學位論文。2014。1-93。 
  3. 呂采潼(2015)。消費者對房貸壽險購買意願之探討。中原大學企業管理研究所學位論文。2015。1-74。
  4. 郭錦松(2016)。兩岸地區銀行保險商品之現況及未來展望。朝陽科技大學保險金融管理系學位論文。2016。1-71。
  5. 黃耀弘(2017)。以心靈關懷為導向建構具心靈層次的產品設計模式與實現之研究。樹德科技大學生活產品設計系碩士班學位論文。2017。1-165。
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