台灣傳統產業轉行為創意活產業觀光工廠之策略研究-以桃園縣A公司女性內衣工廠為例

李慧貞

doi:10.6840/cycu200900439

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台灣傳統產業轉行為創意活產業觀光工廠之策略研究-以桃園縣A公司女性內衣工廠為例

The Research of Experiment Economy in Taiwan trans from Conventional Industry to Create Life Industry －A case study of a woman clothing company

李慧貞 , Masters　　Advisor：魏主榮　　

繁體中文 DOI： 10.6840/cycu200900439

女性內衣工廠；創意生活產業；觀光工廠；體驗經濟；職人； creative life industry ； tourism factory ； female underwear factory ； experience economy ； professionals

Abstract │ Reference (87) │ Times Cited (3) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

The rising and development of the tourist factory has become the most popular tourism industry. In addition to the demonstration of the lifestyle factory through plain photos, all products from the past, commercial playlets, and other display techniques, via the live exposition of the narrator, and the transparent demonstration of the factory production line, all satisfy the consumers to fully enjoy and experience firsthand vividly. Globally, the patterns of economic consumption have gradually shifted from the traditional marketing in the stores to experiencing the actual product making process.
    This study is based on the policies developed by the Taoyuan County Government as the related industries have extended tourism factories, and further inquire into the creation of the “creative life industry” among cultural creative industry, and discussed about how the declining traditional Industry could transfer into the most competitive tourism factory. In such series of transformation, many industries have included product for DIY activities, which allows the tourists to experience lively. Based on the experience economy theory by B. Joseph Pine Ⅱ and James H. Gilmore, and through various related dissertators, the Wacoal factory applies the four main elements of experience economy, with four play demonstration techniques, and manage to transform into the components of display and feature design.
    Wacoal female underwear factory is characterized by bringing in the Japanese professionals’ notion of “respecting specialty without considering stratum”, which enhances the importance and professional manners of the traditional industrial mechanics. Every “professional” is actually a competent “narrator”, who naturally shares his working experience with the consumers. Exploring a turning point for “creative life industry”, “traditional industry”, “tourism industry” and “professionals”, can further develop and provide a new experience value for Wacoal tourism factory.

Reference ( 87 ) 〈TOP〉

叶方和著，張文海譯，1990，《10年後的日本產業》，台北，經濟部國際貿易局。
連結：
曹文瑞，2003，《超感人博物館－日本主題收藏所23選修訂典藏版》，台北，宏碩文化事業股份有限公司。
連結：
夏鑄九，2006，《對台灣當前工業遺產保存的初期觀察-一點批判反思》，國立台灣大學建築與城鄉研究學報，第13期：pp. 91~106。
連結：
李孟訓，2007第六期，〈古坑地區咖啡休閒產業關鍵成功因素之研究－模糊多準則之應用〉，中小企業發展季刊。
連結：
林明月，2008，《德意志製造》，台北，時報文化出版企業股份有限公司。
連結：

Times Cited (3) 〈TOP〉

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