stands for Digital Object Identifier
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.
Using DOI as a persistent link
To create a persistent link, add「http://dx.doi.org/」
before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002 。
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.
Cite a document with DOI
When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.
DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registration （ doi.airiti.com ） 。
李佳曄 , Masters Advisor：戚玉樑
-  Schwartz, B.，劉世南譯，「The Paradox of Choice: Why More is Less (選擇的弔詭)」，台北: 天下雜誌出版，2004。
-  Arndt, J. “Role of Product-Related Conversations in the Diffusion of a New Product,” Journal of Marketing Research 4(3) 1967, pp.291-295.
-  Bickart, B., and Schinkler, R. M. “Internet Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing 15(3) 2001, pp.31-40.
-  Brown, J. J., and Reingen, P. H. “Social Ties and Word-of-Mouth Referral Behavior,” Journal of Consumer Research 14(3) 1987, pp.350-362.
-  Chen, K. J., and Bai, M. H. “Unknown Word Detection for Chinese by a Corpus-based Learning Method,” Computational Linguistics 3(1) 1998, pp.27-44.
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