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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 37 ) 〈TOP〉
  1. [1] Schwartz, B.,劉世南譯,「The Paradox of Choice: Why More is Less (選擇的弔詭)」,台北: 天下雜誌出版,2004。
  2. [2] Arndt, J. “Role of Product-Related Conversations in the Diffusion of a New Product,” Journal of Marketing Research 4(3) 1967, pp.291-295.
  3. [3] Bickart, B., and Schinkler, R. M. “Internet Forums as Influential Sources of Consumer Information,” Journal of Interactive Marketing 15(3) 2001, pp.31-40.
  4. [7] Brown, J. J., and Reingen, P. H. “Social Ties and Word-of-Mouth Referral Behavior,” Journal of Consumer Research 14(3) 1987, pp.350-362.
  5. [9] Chen, K. J., and Bai, M. H. “Unknown Word Detection for Chinese by a Corpus-based Learning Method,” Computational Linguistics 3(1) 1998, pp.27-44.
Times Cited (2) 〈TOP〉
  1. 林政輝(2010)。以口碑為基礎之個人化餐廳推薦機制。中原大學資訊管理研究所學位論文。2010。1-74。 
  2. 陳麗娟(2015)。整合網路口碑之個人化醫療院所推薦系統-以牙醫診所為例。中央大學資訊管理學系學位論文。2015。1-82。
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