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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 46 ) 〈TOP〉
  1. 8. 黃正德(2001),台灣中小製造業高階主管對企業e化意向之研究-以tpb模式來探討,中山大學高階經營碩士班論文。
  2. 11. 吳盛(2003),「以計劃行為理論探討資訊人員的知識分享行為」,國立中山大學資訊管理研究所博士論文。
  3. 1. Aaker, D. A., (1991) “Managing Brand Equity: Capitalizing on the Value of Brand Name”, N.Y.: Free Press.
  4. 2. Aaker, A. David (1996),Building Strong Brands, New York:The Free Press.
  5. 3. Ajzen, I., (1985) “From Intentions to Actions: A Theory of Planned Behavior”, “Ac-tion-Control: From Cognition to Behavior”, Heidelberg: Springer.
Times Cited (2) 〈TOP〉
  1. 梁席華(2009)。三層式高效能WiMAX網路拓樸架構之研究。朝陽科技大學網路與通訊研究所學位論文。2009。1-52。
  2. 賴允傑(2009)。調節配適應用於消費者廣告態度之研究。中原大學企業管理研究所學位論文。2009。1-86。
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