Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 93 ) 〈TOP〉
  1. 7. 李嘉文(2002),贊助高中籃球聯賽對NIKE品牌權益影響之研究,台灣師範大學運動休閒與管理研究所碩士論文。
  2. 8. 周振雄(1996),中華民國大專院校運動會運動贊助之研究,台灣師範大學體育研究所碩士論文。
  3. 15. 張安佐(2006),亞洲品牌的崛貣,品牌定位與品牌價值 以BenQ品牌策略為例,台灣大學管理學院國際企業管理組碩士論文。
  4. 17. 張春漢(2002),中國大陸市場營銷渠道經營策略:電腦暨週邊產業之個案研究,元智大學管理研究所碩士論文。
  5. 18. 許琮閔(2005),產品定位策略與運動贊助策略對品牌權益影響之研究-以運動用品產業為例,中原大學企業管理研究所碩士論文。
Times Cited (2) 〈TOP〉
  1. 楊欣曉(2008)。台灣自創品牌廠商國際佈局與品牌發展之研究。政治大學企業管理研究所學位論文。2008。1-137。
  2. 陳威有(2012)。瑪吉斯輪胎贊助運動之研究。臺灣師範大學體育學系在職進修碩士班學位論文。2012。1-84。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :