在通路競爭下比較營收分享、資訊分享與寄售合約模式之整體利潤最佳化

陳咏劭

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在通路競爭下比較營收分享、資訊分享與寄售合約模式之整體利潤最佳化

Comparing profit-maximization of revenue sharing, information sharing and consignment contract models under channel competition

陳咏劭 , Masters　　Advisor：邱裕方　　

繁體中文

營收分享；資訊分享；寄售；價格競爭；史坦柏格賽局；通路協調； Stackelberg game ； price competition ； channel coordination ； revenue sharing ； information sharing ； consignment

Abstract │ Reference (72) │ Altmetrics

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Recently, the influence of information technology and globalization made each member of supply chain focus on partnering relationship in strategic alliance rather than on as individuals. Thus, this research added the consideration of channel coordination and cooperation, and helped each other to maximize the operating efficiency and profit. However, in real situation, the retailers would compete with different channels; therefore, adding the consideration of channel competition to make the research more worth. This research mainly considered a channel with two layers, the channel competition model of a supplier to the two retailers, and the two competing retailers are price competitors. The products are the substitutions, and its characteristic was reflected on the demand function. The demand was affected by retailers’ own pricing, the prices of competitors and non-price factors of random factors, and there is a relationship of the leader and follower in Stackelberg game between suppliers and retailers. The objective of this research is to maximize the retail price, optimal inventory quantity and total profit of channel, and to develop three different channel competitions under different channel contracts which are revenue sharing contract, information sharing contract and consignment contract. This research discussed the variations of decision variables and overall profit under the structures of three different channels, analyzing and comparing to each other to make decision options on both supply and demand from three contracts of supply chain.
Through model verification and numerical example of this research, this study found that there are significant differences among three models. Moreover, the total profit of channel in model one is the optimal solution and model three is greater than model two, meaning the revenue sharing contract is the optimization and information sharing contract is greater than consignment contract.

Reference ( 72 ) 〈TOP〉

1. A. Dumrongsiri, Ming F., Apurva J. and Kamran M., “A supply chain model with direct and retail channels.” European Journal of Operational Research 187, 691–718,2008.
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2. A.Zhang, X.Fu and H.Yang, “Revenue sharing with multiple airlines and airports.” Transportation Research Part B: Methodological, http://www.sciencedirect.com, 2010.
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3. Arshinder, A.K., and S.G. Deshmukh., “Supply chain coordination: Perspectives,empirical studies and research directions.”, International Journal of Production Economics,115(2), 316-335, 2008.
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7. Linh.C andY.Hong., “Channel coordination through a revenue sharing contract in a two-period newsboy problem.” European Journal of Operational Research, 198(3), 822-829, 2009.
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8. Chauhan, S.S. and J.M. Proth., “Analysis of a supply chain partnership with revenue sharing.”, International Journal Production Economics, 97(1), 44-51, 2005.
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