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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 133 ) 〈TOP〉
  1. 李小梅、黃世儒 (2010),《部落格行銷中的信任形成因素》,Journal of e-Business, 第12卷第2期,頁201~220
  2. 徐叔如、林家琪 (2010),《線上品牌社群知覺關鍵多數、知覺價值與忠誠度之研 究》,資訊管理學報,第17卷第2期,頁175~200
  3. 莊易霖 (2007),《品牌認同和社群參與對社群忠誠度影響之研究》,碩士論文, 淡江大學企業管理研究所
  4. 鍾友碩 (2007),《虛擬社群成員信任因素之研究–以交易型虛擬社群為例》,碩 士論文,靜宜大學企業管理研究所
  5. 張春興(1992),《張氏心理學辭典》。台北:東華書局
Times Cited (2) 〈TOP〉
  1. 王正泰(2013)。探討社群網路之社群信任與忠誠度對購物意願之影響─以Facebook粉絲專頁為例。樹德科技大學資訊管理系碩士班學位論文。2013。1-68。 
  2. 邱鈺婷(2012)。探討在名人微博上影響粉絲信任意圖之因素研究。中正大學傳播學系電訊傳播研究所學位論文。2012。1-131。
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