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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 30 ) 〈TOP〉
  1. 呂孟蘋(2009),台灣網路社群系統行動化發展之市場研究
  2. 黃榮華(2010),Facebook行銷模式研究─ 以7-Eleven粉絲專頁個案為例
  3. 吳富傑(2009),企業利用FACEBOOK平臺經營粉絲專頁社群之研究
  4. Ashforth, B.E., and Mael, F., Social Identity Theory and the Organization, Academy of Management Review (14:1), 01 1989, 20-39.
  5. Butler, P., and Peppard, J. ,Consumer Purchasing on the Internet: Processes and Prospects, European Management Journal (16:5), 1998, 600-610.
Times Cited (4) 〈TOP〉
  1. 葉濃(2012)。以鑫韋布莊粉絲團探討使用Facebook行銷效果之效益。崑山科技大學資訊管理研究所學位論文。2012。1-60。 
  2. 吳翊萁(2013)。應用層級分析法探討Facebook粉絲專頁之口碑行銷關鍵成功因素。屏東科技大學資訊管理系所學位論文。2013。1-103。 
  3. 邱寶全(2013)。以行動即時通訊軟體Line關鍵成功因素應用於農業App之研究。臺灣大學農業經濟學研究所學位論文。2013。1-107。
  4. 王翔毅(2015)。戲劇式學習之利他社群平台。中央大學資訊工程學系學位論文。2015。1-83。
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