Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 62 ) 〈TOP〉
  1. 23.Ajzen, Icek, Martin and Fishben(1975). “Belief, attitude, intention, and behavior : An introduction to theory and research , reading.” MA: Addison Wesley Publishing Company.
  2. 24.Alejandra, M. Munoz(1998). “Consumer perception of meat:understanding these results through descriptive analysis.” Meat Science, pp.287-295.
  3. 26.Bard Kuvaas(2003). “Employee ownership and affective organizational commitment: employees’ perception of fairness and their preference for company shares over cash.” Management, pp.193-212.
  4. 28.Covin, J. G., Slevin, D. P. and Prescott, J. E.(1990). “The effects of technological sophistication on strategic profiles, structure and firm performance.” Journal of Management Studies, 27(5), pp.485-510.
  5. 29.Delaney and Huselid (1996).“The impact of human resource management practices on perceptions of organizational performance.” Academy of Management Journal, 40(1), pp.88-171.
Times Cited (3) 〈TOP〉
  1. 李淑芬(2014)。行動軟體應用在保險行銷之探討。淡江大學保險學系保險經營碩士在職專班學位論文。2014。1-79。 
  2. 李明青(2013)。保險業電子商務平台成功關鍵因素之探討。中正大學企業管理學系學位論文。2013。1-114。
  3. 張家銘(2015)。瞭解線上旅平險之持續購買意願:電子賣家、個人信念、社會影響。中正大學資訊管理學系學位論文。2015。1-93。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :