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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 181 ) 〈TOP〉
  1. 江語珊(民94)。公私立小學行銷策略之研究-以台北市四所學校為例。台北師範學院教育政策與管理研究所碩士論文。
  2. 吳清山(民89)。學校績效責任的理念與策略。學校行政雙月刊,6,3-13。
  3. 吳清山(民93)。學校行銷管理的理念與策略。北縣教育,47,24-25。
  4. 利百芳(民92)。家長參與學校事務之個案研究─以桃園縣一所國小為例。中原大學教育研究所碩士論文。
  5. 林水順、莊英慎(民89)。技職學院行銷作為與特性認知分析-以國立勤益技術學院會為例。中華管理學報,1(1),133-153。
Times Cited (15) 〈TOP〉
  1. 葉永婷(2014)。私立高中職學校創新經營、學校行銷策略與學校品牌形象關係之研究:以桃園縣為例。中原大學教育研究所學位論文。2014。1-266。 
  2. 黃慧婷(2012)。國民小學校長完全領導、知識管理、學校行銷與學校效能關係之研究:以桃園縣為例。中原大學教育研究所學位論文。2012。1-260。 
  3. 黃陳育君(2008)。國民小學學生家長對學校行銷策略重要性認知及滿意度之研究─以台中縣一所國民小學為例。臺東大學進修部暑期學校行政碩士班學位論文。2008。1-154。 
  4. 李朝卿(2008)。南投縣國民小學學校行銷策略之研究。中臺科技大學文教事業經營研究所學位論文。2008。1-123。 
  5. 高誌傑(2007)。學校行銷策略對學生選校考量因素影響之研究─以基隆市私立高中職校為例。臺灣師範大學公民教育與活動領導學系在職進修碩士班學位論文。2007。1-215。
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