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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 84 ) 〈TOP〉
  1. 1.Cooper Schindler原著,古永嘉編譯(2003)企業研究方法 第八版,華泰文化事業股份有限公司。
  2. 13.安永會計師事務所(2005),中國:新的奢華風潮關於中國奢侈品市場未來趨勢和挑戰的報告。
  3. 20.胡肇惠(2004),台灣企業女性經理人玻璃天花板認知程度與其工作滿足關聯性之研究-以個人特徵與師徒關係為干擾變項,中原大學企業管理研究所碩士論文。
  4. 31.曾齡玉(2005),價格敏感度與知覺主流設計對延遲購買行為影響之研究-以數位相機為例,中原大學企業管理研究所碩士論文。
  5. 32.曾銘銅(2004),汽車消費者對品牌個性認知與品牌關係之研究,元智大學管理研究所碩士論文。
Times Cited (6) 〈TOP〉
  1. 許瑋芸(2008)。年輕族群對精品皮件產品設計屬性重要性認知-以路易威登(Louis Vuitton)為例。中原大學商業設計研究所學位論文。2008。1-91。 
  2. 莊以君(2008)。高雄市巷弄餐廳消費者行為意圖之研究。高雄餐旅學院餐飲管理研究所學位論文。2008。1-60。 
  3. 梁雅娟(2006)。從商標法探討精品仿冒與企業對策。政治大學國際貿易研究所學位論文。2006。1-79。
  4. 苑慈祐(2008)。精品珠寶市場之消費者行為研究。政治大學管理碩士學程(AMBA)學位論文。2008。1-141。
  5. 胡珮嫻(2009)。精品消費及空間展示設計議題論述-以Armani為例。中原大學室內設計研究所學位論文。2009。1-111。
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