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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 70 ) 〈TOP〉
  1. 皮世明(1999),「影響資訊系統服務品質的因素研究」,國立中央大學資訊管理研究所,博士論文。
  2. 黃俊瑋(2001),「行動通訊服務市場顧客保留影響因素之探討」,國立成功大學交通管理學系,碩士論文。
  3. 盧建廷(2003),「廠商行銷活動對顧客保留之影響─以行動電話服務業為例」,國立成功大學電信管理研究所,碩士論文。
  4. Anderson, E., and Sullivan, M., “The Antecedents and Consequences of Customer Satisfaction of Firms,” Marketing Science, Vol. 12 (1), 1993, 125-143.
  5. Barki, H., and Hartwick, J., “Measuring User Participation, User Involvement, and User Attitude”, MIS Quarterly, Vol. 18, No. 1, 1994, 59-82.
Times Cited (14) 〈TOP〉
  1. 宣佩涵(2011)。Facebook使用行為、使用者愉悅對忠誠度之影響。淡江大學資訊傳播學系碩士班學位論文。2011。1-168。 
  2. 張世群(2009)。多部落格採用意圖之研究-以解構式計畫行為理論為基礎。中原大學資訊管理研究所學位論文。2009。1-98。 
  3. 曾淵泰(2007)。影響部落格經營之研究–以期望理論觀點。中原大學資訊管理研究所學位論文。2007。1-85。 
  4. 羅德豪(2010)。探討顧客重複購買的動機因素-以實體和虛擬零售業為例。臺灣大學商學研究所學位論文。2010。1-65。 
  5. 謝佳育(2008)。部落格服務之顧客價值研究。中原大學資訊管理研究所學位論文。2008。1-126。
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