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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 86 ) 〈TOP〉
  1. 3.方俊堯(2002),運動贊助行銷之探討,育達學報 12月號。
  2. 4.古德龍(2003),贊助商的眼中釘:伏(狙)擊行銷,運動管理季刊 4月號。
  3. 18.蕭嘉惠(2000),運動賽會贊助管理個案研究—以中華汽車盃國際體操邀請賽為例,國立臺灣師範大學體育研究所博士論文。
  4. 1.Aaker, David A. & Shansby, J. Gary (1982), Positioning Your Product , Business Horizons, Vol.25, May/June, pp.56-62.
  5. 3.Aaker, David A. (1996), Measuring Brand Equity across Products and Markets, California Management Review, Vol.38(3), pp.102-120.
Times Cited (7) 〈TOP〉
  1. 毛菁華(2015)。大學生父母支持、父母期待對生涯未定向的影響暨生涯自我效能的中介效果。交通大學教育研究所學位論文。2015。1-239。 
  2. 林竝聖(2011)。醫院形象定位之研究-以桃園縣六家區域醫院為例。臺北醫學大學醫務管理學研究所學位論文。2011。1-100。 
  3. 全麗昭(2013)。高雄市國小教師在零體罰政策下工作滿意度因素之研究。樹德科技大學經營管理研究所學位論文。2013。1-229。 
  4. 吳伊城(2010)。籃球鞋特性願付價格之研究-有界羅吉斯模型之應用。臺灣大學農業經濟學研究所學位論文。2010。1-62。 
  5. 林佳蔚(2007)。自創品牌策略與運動贊助策略對品牌美譽度影響之研究-兩岸高科技企業比較分析。中原大學企業管理研究所學位論文。2007。1-111。
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