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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 58 ) 〈TOP〉
  1. 5. 呂英澤,影響臺灣中小企業資訊系統建置之關鍵因素探討,國立成功大學工業管理科學系碩博士班碩士論文,2002年。
  2. 14. 侯明佑,客服中心運用於顧客關係管理、關係行銷及服務品質之實證研究-以B銀行企業金融部門為例,國立成功大學系所高階管理碩士在職專班碩士論文,2003年。
  3. 16. 張寶樹,顧客關係管理系統導入效益與關鍵成功因素之研究,中原大學企業管理研究所碩士學位論文,2003年。
  4. 22. 童啟晟,CRM客戶關係管理完全Focus手冊,財團法人資訊工業策進會、資訊與電腦雜誌,2001年9月。
  5. 25. 蔡嘉韡,醫院採行品質管理活動與醫院績效關係之縱貫性研究,臺北醫學大學醫務管理學系碩士論文,2005年。
Times Cited (6) 〈TOP〉
  1. 康宏旭(2010)。雲端運算服務中心的挑戰--以趨勢科技為例。臺灣大學國際企業學研究所學位論文。2010。1-100。 
  2. 邱垂宗(2008)。企業導入顧客關係管理系統之績效評估。中原大學企業管理研究所學位論文。2008。1-113。
  3. 李宜樺(2009)。中小企業顧客關係管理關鍵模組及功能需求之探討。臺北科技大學管理學院工業工程與管理EMBA專班學位論文。2009。1-123。
  4. 彭健嘉(2009)。客訴管控系統之研究-以A公司為例。元智大學資訊管理學系學位論文。2009。1-62。
  5. 江信毅(2016)。營收績效分析及優化之研究-以I品牌為例。淡江大學資訊管理學系碩士在職專班學位論文。2016。1-51。
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