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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 64 ) 〈TOP〉
  1. Allen, V. L. “Situational Factors in.”Advances in Experimental and Social Psychology,Vol 2, ed. Leonard Berkowitz. New York,NY:Academic Press, 133-175(1965).
  2. Asch, S. E. “Effect of group pressure upon the modification and distortion of judgments.”Journal of Marketing Research, 16, 394-400(1951).
  3. Asch, S. E. “Studies of Independence and Conformity: A Majority of One Against a Unamimous Majority,” Psychological Monographs,70-79(1956).
  4. Bass, Bernard M. (1961), "Conformity, Deviation, and a General Theory of Interpersonal Behavior," in Conformity and Deviation, eds. Irwin A. Berg and Bernard M. Bass, New York, NY: Harper and Brothers Publishers, 38-100.
  5. Bearden, W. O. and Etzel, M. J. “Reference Group Influence on Product and Brand Purchase Decisions.” Journal of Consumer Research, 9, 183-194(1982).
Times Cited (6) 〈TOP〉
  1. 鄭婷尹(2010)。以Rasch模式探討網路團購行為之影響因素。交通大學運輸科技與管理學系學位論文。2010。1-95。 
  2. 李依珊(2009)。影響消費者進行線上合購行為之因素研究。中原大學資訊管理研究所學位論文。2009。1-143。 
  3. 朱淑樺(2009)。探討影響青少年購買飲料從眾行為之研究:以高高屏高中職生為例。高雄餐旅學院餐飲管理研究所在職專班學位論文。2009。1-135。 
  4. 戴京珮(2012)。信任、公平與從眾行為對日貨連線搶標意圖之影響。中央大學企業管理學系學位論文。2012。1-84。
  5. 蕭沛璇(2015)。以從眾行為與口碑效果分析雷神巧克力飢餓行銷事件。中原大學企業管理研究所學位論文。2015。1-71。
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