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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 163 ) 〈TOP〉
  1. 李佳璋(1997),「產品績效指標、消費者滿意度及構後行為之整合性分析」,台大管理論叢,第一卷第一期:25-28。
  2. 李淑真(2005),「不動產住宅市場換屋成本對換屋意願影響之研究-以桃園縣為例」,元智大學管理研究所未出版碩士論文。
  3. 黃柏彰(2003),「廠商行銷方案對顧客滿意度、知覺價值、忠誠度影響之研究-以行動通訊產業為例」,國立成功大學交通管理學系未出版碩士論文。
  4. 劉沐欣(2004),「定期貨櫃船公司顧客滿意度、轉換成本對顧客忠誠度影響之研究」,國立成功大學交通管理科學研究所未出版碩士論文。
  5. 賴寶昆(2003),「技術服務與顧客關係管理之探討-以染料-染整行業為例」,元智大學管理研究所未出版碩士論文。
Times Cited (6) 〈TOP〉
  1. 林晉賢(2008)。網路電話之服務價值、轉換成本及科技準備度對消費者購買意願之影響。淡江大學企業管理學系碩士在職專班學位論文。2008。1-115。 
  2. 陳玉如(2007)。跨文化差異、國際採購策略與工業購買行為影響因素之研究—以台灣電源供應器企業為例。中原大學企業管理研究所學位論文。2007。1-100。 
  3. 黃翊珽(2007)。汽車產業與智慧財產經營模式之研究-提升產業之經營策略以輪圈業為例。政治大學智慧財產研究所學位論文。2007。1-159。
  4. 蕭大立(2009)。企業客戶流失因素之研究-以某營建工具業為例。政治大學管理碩士學程(AMBA)學位論文。2009。1-99。
  5. 吳明穎(2010)。建材批發業之行銷導入提案-以R公司為例。政治大學管理碩士學程(AMBA)學位論文。2010。1-82。
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