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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 86 ) 〈TOP〉
  1. 吳宗祐、鄭伯壎,2006,「難應付客戶頻次、知覺服務訓練效用兩者及情緒勞動與情緒耗竭之關係「資產保存理論」的觀點」,管理學報,第22卷,第5期,頁590。
  2. 黃瑞傑、王豫萱,2013,「工作狂與情緒耗竭、工作-家庭衝突之關係:個體間差異的調節效果」,東吳經濟管理學報,第83期,頁17。
  3. 王振宇(2007)。由台灣消費者觀點比較兩岸廣告文案之知覺廣告效果差異。未出版碩士論文。中原大學企業管理研究所。
  4. 蔡仁豪(2009)。平價現煮咖啡消費者行為之研究。未出版碩士論文。中原大學企業管理研究所。
  5. 吳雅靜(2014)。探討社群媒體導向顧客關係管理之滿意度與忠誠度:功利主義、享樂主義與信任度觀點。未出版碩士論文。中正大學資訊管理研究所。
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