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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 58 ) 〈TOP〉
  1. 2.李思嫺(2003),組織內外部因素、建立自有品牌決策與廠商績效之關聯性研究,國立成功大學企業管理研究所碩士論文。
  2. 5.帥韻儀(2003),以問題解決為導向之衝突問題解決模式建立之研究,中原大學企業管理研究所碩士論文。
  3. 6.張慈文(2005),自有品牌與代工業務平衡發展模式之分析,國立中興大學企業管理學系所碩士論文。
  4. 12.劉子巍(2009),台灣代工廠商轉型自有品牌之經營模式,中原大學企業管理研究所。
  5. 13.吳尚橫(2010),從能耐落差分析台灣高科技企業建立品牌之外部合作模式,中原大學企業管理研究所。
Times Cited (1) 〈TOP〉
  1. 陳冠中(2016)。電動車趨勢下影響台灣汽車產業價值鏈移動之關鍵要素。中原大學企業管理研究所學位論文。2016。1-64。 
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