地方性文化創意產業之設計策略研究

蘇文清

doi:10.6840/CYCU.2015.00410、10.6840/cycu201500527

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地方性文化創意產業之設計策略研究

A Study of Design Strategy in Local Cultural Creative Industries

蘇文清 , Ph.D　　Advisor：曾光宗　　

繁體中文 DOI： 10.6840/CYCU.2015.00410、10.6840/cycu201500527

地方；文化創意產業；設計策略； local ； culturally creative industries ； design strategy

Abstract │ Reference (289) │ Times Cited (5) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Local industry is an overall presentation of local life and also maintains the life pulse of overall local development. In recent years the shift in lifestyle, globalization, and the trend of global industry development has resulted in a decline of local industries. Due to this, promotional mechanisms of Taiwan’s local cultural industries have also been initiated; the purpose of this study is to explore theoretical thinking centered on culturally creative industries that can act as industry strategy to establish and execute regenerative strategy for local culturally creative industries and local economies. This study utilizes “root theory” as the primary research method to explore the “design strategy of local culturally creative industries” through aspects of “policy”, “culture”, “industry”, and “design execution” to discover the characteristics of local culture and establish an appropriate design strategy for local culturally creative industries. 
  The entire process of this Study adopts a dynamic, open fashion. It first begins with literature analysis on culture study, followed by field investigation and in-depth interview, and summarizes, deduces, and compares with protocol analysis. The words of the interview are analyzed for their semantic and contextual clues to summarize the scope of concepts into a primary scope concerning this Study. According to the four facets abovementioned, in-depth interviews are conducted, of which content is coded, grouped, and consolidated. Total 1489 concepts, 123 sub scopes, and 22 primary scopes have been derived from open coding. According to the grouping of scopes, a reference model for local culture/creativity industry design strategy is established. Summary based on the reference model leads to the following conclusions: 1. Policy facet: design can be influential to local culture/creativity industry policy; 2. Location facet: local culture/creativity industry needs the element of design in its development, execution, and operation; 3. Industry facet: design and construct the links among the local culture/creativity industry; 4. Design facet: the position of design in local culture/creativity industry policy needs to be promoted further; 5. Local economy facet: construct the economic structure of local culture/creativity industry.
  According to the abovementioned 5 facets, this Study has divided the local culture/creativity industry design strategy into 4 stages: design target according to local culture/creativity industry (viability assessment – defining direction), design consensus (sustainability assessment – defining method), design planning (need assessment – defining solution), and design development (scalability assessment – defining strategy). This Study hopes that this design strategy structure may integrate, expand, and promote diversity of local culture/creativity industry for promoting and implementing the related plans regarding to central policies, local organizations, and local industries and to comprehensively achieve the ultimate goals of defining policies for local culture/creativity industry, deep-rooting local culture, develop local industry, and respect design as a profession.

Reference ( 289 ) 〈TOP〉

工業技術研究院（2003）。傳承地方特色、蛻變地方產業。台北：經濟部工
連結：
務全書（財團法人國家文化藝術基金會策劃）。台北：商周出版。
連結：
王素彎（2005）。經濟部中小企業處委託計畫。台北：中華經濟研究院。
連結：
台灣經濟研究院（2001）。台北市萬華、大同地區特色產業調查研究，台北市商
連結：
經濟部文化創意產業推動辦公室（2006）。2005年台灣文化創意產業發展年鑑。
連結：

Times Cited (5) 〈TOP〉

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