多評選決策方法於飲料產業委外代工策略上之應用

黃彬師

doi:10.6840/cycu200800034

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多評選決策方法於飲料產業委外代工策略上之應用

An Application of MCDM Methods for Outsourcing Strategy Selection in the Beverage Industry

黃彬師 , Masters　　Advisor：宮大川　　

繁體中文 DOI： 10.6840/cycu200800034

偏好順序結構法；分析階層程序法；多評選決策方法；委外代工策略；飲料產業； AHP ； Outsourcing ； Beverage Industry ； PROMETHEE ； MCDM

Abstract │ Reference (183) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Shu-Miao Jhang (2001) presented a strategic outsourcing model based on systematic process for the Taiwan Beverage Industry. By this model, enterprises can not only understand and check their core competences quickly but find the future market trend and referable communication while facing strategic outsourcing problems. However, this model did not consider how to make a decision between the  alternative actions according to the environment or objects of enterprises for the following. Therefore, we extend Jhang’s research in generalizing and evaluating the weights of key factors affect outsourcing decision making according to the environment or objects of enterprises. It could rank these alternative actions by an effective and impersonal way.
    Hence, we first analyze the properties and challenges of the Taiwan Beverage Industry in the developed model. And then we review different outsourcing theories, and broadly collect and sort the key elements emphasized in the related literatures. After that, we make a related integration and contrast between them, and generalize six key factors for the foundation of model development, such as Core Competitive Ability, Core Resource Ability, Economic Benefit, Transaction Cost, Competition Relationship and Corporation Relationship,. Finally, we present an outsourcing decision model which is an integration of AHP and PROMETHEE methods after analyzing the trade-off between different MCDM methods applying to this model. In this integrative decision model, we regard the mentioned six key factors as the criteria to evaluate their weights, check the structure of the outsourcing problems by AHP, and rank the alternative actions by PROMETHEE. In addition, we also address an example to be feasible effort by showing our research model.

Reference ( 183 ) 〈TOP〉

[12]李俊佳，「網路學習系統評估模式之研究－模糊多屬性決策之應用」，中原大學資訊
連結：
[15]秦漢傑，「多準則決策分析於研發專案成員選取之評估」，中原大學企業管理學系碩
連結：
[21]張淑妙，「飲料產業委外代工之策略性決策模型發展」，中原大學工業工程學系碩士
連結：
[22]戚玉樑等，「網路服務架構下之最佳化流程組合的選擇方法」，電子商務研究，第二
連結：
[24]麥可•考貝，「委外革命：全世界都是你的生產力!」，經濟新潮社，2006。
連結：

Times Cited (1) 〈TOP〉

胡瑞珉(2011)。運用FMEA於DRAM深溝式電容製程改善之研究。中原大學工業與系統工程研究所學位論文。2011。1-56。

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