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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

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Reference ( 92 ) 〈TOP〉
  1. 王傳繼,2011年,知覺品質、品牌形象與招生績效的關聯性之研究-以國防大學為例,長榮大學高階管理碩士在職專班碩士論文。
  2. 王思淳,2015年,應用SIPA方法探討企業併購後對客戶服務品質之績效-以A保險公司為例,朝陽科技大學財務金融系碩士論文。
  3. 李玉珍,2006年,壽險業投資型保單之投資組合風險與決策評估,中原大學企業管理研究所碩士論文。
  4. 李傑穎,2012年, 以混合多目標決策方法建立永續供應商評估模型,中原大學工業與系統工程研究所碩士論文。
  5. 吳昕嶽,2007年,新產品活動傳播對品牌權益與購買意願之影響-以Sony筆記型電腦(VAIO)為例,國立政治大學廣告研究所碩士論文。
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