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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 129 ) 〈TOP〉
  1. 5. 王俊強(2000),運動頻道節目之播映考量因素研究-以緯來體育台為例,
  2. 國立臺灣師範大學體育研究所碩士論文。
  3. 15. 吳淑娟 (2007) ,戰後台灣茶業的發展與變遷 ,國立中央大學歷史研究所 碩士論文 。
  4. 41. 黃正敏顧問(2007),台灣區製茶工業同業公會,茶商?茶農戶? 茶訊第4期 ,頁4。
  5. 52. 廖則竣、江志卿(2005),網站服務品質、顧客滿意度及後續行為意圖之探討:以網路購物為例,管理與系統,第12卷第1期,頁23-47。
Times Cited (5) 〈TOP〉
  1. 張勻嘉(2013)。臺日茶產業行銷策略研究 ─以天仁茗茶與伊藤園為例。臺中科技大學應用日語系日本市場暨商務策略碩士班學位論文。2013。1-126。 
  2. 莊瑞麟(2012)。台灣農會茶葉產銷治理問題與網絡-以南投縣為例。臺灣大學政治學研究所學位論文。2012。1-206。 
  3. 賴正南(2012)。從茶農需要面探討茶業創新技術採用之研究。臺灣大學生物產業傳播暨發展學研究所學位論文。2012。1-160。 
  4. 李錦玫(2011)。網路商店促銷廣告對消費者購買意願影響之研究─以嬰童用品為例。臺灣師範大學圖文傳播學系在職進修碩士班學位論文。2011。1-156。
  5. 陳乃慈(2011)。消費者對服飾網路原生商店購物服務需求之研究。臺灣師範大學圖文傳播學系學位論文。2011。1-179。
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