* Airiti Library
Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 115 ) 〈TOP〉
  1. 16. 林東清(2003),「顧客關係管理研究的一些相關理論模式與重要議題」,資訊管理學報,第9卷,pp.31-56。
  2. 20. 林陽助、林秀貞、李宜致(2007),「體驗行銷、顧客滿意度與顧客忠誠度關係之研究─以大台北地區連鎖咖啡店為例」,顧客滿意學刊,第3卷,第2期,pp.57-94
  3. 23. 張清泉(1984),服務品質、滿意度與忠誠度關聯性之研究─以企業金融客戶為例,國立成功大學高階管理碩士在職專班碩士論文。
  4. 30. 楊慕華(2003),個性咖啡店顧客之商店印象、綜合態度與忠誠度關係研究,私立中原大學室內設計研究所碩士論文。
  5. 1. Anderson, E.W. and Sullivan, M.W. (1993), “The Antecedents and Consequences of Customer Satisfaction for Firms”, Marketing Science, 12(2), pp.125-143.
Times Cited (10) 〈TOP〉
  1. 高佳筠(2013)。國產精品咖啡消費偏好及利基市場發展策略之研究。中興大學應用經濟學系所學位論文。2013。1-87。 
  2. 林巧敏(2008)。國家圖書館電子資源館藏發展之研究。臺灣大學圖書資訊學研究所學位論文。2008。1-347。 
  3. 郭景文(2010)。台北都會區咖啡消費行為、產品屬性對飲用頻率關聯性之研究。臺北大學企業管理學系學位論文。2010。1-92。
  4. 洪薇婷(2012)。臺北市非連鎖咖啡館 顧客商店印象與購買行為之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-125。
  5. 賴雅柔(2013)。臺灣地區大學圖書館特色館藏發展之研究。臺灣師範大學圖書資訊學研究所學位論文。2013。1-148。
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :