透過您的圖書館登入
IP:3.82.58.213
  • 學位論文

以本體技術為基礎分析網路新聞之競爭智慧

News article analysis using ontology-based approaches for competitive intelligence

指導教授 : 戚玉樑

摘要


供應鏈體系為當前企業經營的常態,企業間的競爭是以團隊合作方式邁入整合式競爭。為了加強對市場變動的認知,以及對競爭對手的了解,須利用可靠的資訊。競爭智慧是以合法方式收集競爭對手及產業環境的資料,藉以協助研判企業處境及未來的趨勢變化,並提供決策的參考因素。隨著網路科技的進步與傳媒發達,企業的資訊可以公開且容易取得,以網路為基礎的資訊來源成為重要的競爭智慧聚集方式,企業如何有效收集並且分析這些資訊為重要之議題。本研究收集網路上競爭對手成員的即時網路新聞,經過分析之後,傳遞至企業各部門與職能,以作為後續策略之因應。三項主要設計包含了:(1)分析擷取新聞文件主要概念:決定哪些資訊必須收集以產生智慧後,經過文字分析技術的處理,將新聞概念存入知識庫;(2)供應鏈成員組合,建置知識本體達到彈性且能快速重整供應鏈,掌握對手的動態變化;(3)依部門與職能類別不同傳遞新聞,設計SWRL鏈結起新聞、職能與供應鏈之間的關係,依據部門與職能的需求變化,彈性調整新聞遞送對象。為了驗證研究設計的效能,本研究以太陽能產業供應鏈的生產管理類RSS新聞為對象,並以茂X公司作為部門與職能之實例探討公司,結果顯示,以本體技術為基礎的智慧分析,可以更有彈性調整供應鏈結構,提升系統可維護性,且推論結果必為已知邏輯或原則的有效延伸,並可依據部門與個別職能所訂之新聞權重,反映至新聞分派上,協助企業與其部門快速取得競爭對手成員的資訊,作為企業策略應用與執行職務的參考依據。

關鍵字

職能 新聞遞送 知識本體 競爭智慧 供應鏈 SWRL

並列摘要


The competition among businesses is changed into team competition. To strengthen the changing market and understanding their competitors, it needs useful information. Competitive intelligence is a legitimate way to collect competitor and business information, it helps to analysis businesses’ situation and future tendency, and provides reference resources when making a decision. By the Internet is on progress, businesses can get competitor’s information easily, Internet become important source to get intelligence. How do business collect and analyze information effectively became an important issue. This study collects real-time news about competitors, after analysis the news, assign then to the departments and competencies. Design includes three main: (1) Analyze the main concept of news, after analysis the news, transferring the news concept to knowledge-based. (2) Association of supply chain members, developing ontology to hold competitors’ change. (3) Assignment of news by deferent kinds of departments and competencies, developing SWRL to establish the relation between news, competency and supply-chains. Based on the needs change, and changing the assign target. In order to test and verify the efficiency, this study takes RSS news and chose Photovoltaic Industry as example, and takes the Motech Industries’ departments and competencies as instances. The results showed that knowledge-based competitive intelligence system can adjust the supply chain structure more flexible. The system can accord weights that user set up in the web-based interface, and assignment the news. It is essential for an enterprise to obtain valuable news, and should be classified and delivered to each department efficiently.

參考文獻


11. 財團法人光電科技工業協進會(2008),太陽光電產業的未來,光連科技74 期。
14. 戚玉樑 (2006),協同知識擷取與知識表達程序於建構本體的概念架構,資訊管理學報,第13卷第2期,頁193-214。
7. 許中川,陳景揆,探勘中文新聞文件,資訊管理學報,第7卷第2 期,2001,頁103-122。
11. Chen, K. J., and Bai, M. H., (1998), "Unknown Word Detection for Chinese by a Corpus-based Learning Method," Computational Linguistics, 3(1), pp. 27-44.
15. 關銘,「以OWL DL及SWRL為基礎建置推論雛形系統-以大學排課問題為例」,中原大學資訊管理學所,碩士論文,2004。

延伸閱讀