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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 58 ) 〈TOP〉
  1. [1]. 李韋達、方文昌(2004)。「從品牌知名度探討知覺品質和購買意願-以價格與
  2. [5]. 林素吟(2007)。「影響消費者購買意願的外部線索策略之研究」。行銷評論,2007春季,第四卷,第一期,P.1303-126。
  3. [7]. 張嘉萍(2005)。產品造形特徵與品牌形象之一致性研究 -- 以液晶電視為例。大同大學工業設計研究所碩士論文,台北市。
  4. [9]. Aaker, D. A.,&Keller, D.L.(1991). Managing brand equity:Capitalizing on the value of a brand name. NY: The Free Press.
  5. [10]. Ahmed, S. A.,& d’Astous A.(1993). Cross-national evaluation of made-in concept using multiple cues. European Journal of Marketing, 27, pp.39-52.
Times Cited (3) 〈TOP〉
  1. 張家銘(2011)。產品屬性、產品品牌知識與知覺風險對消費者購買意願影響之研究-以中古汽車為例。元智大學資訊管理學系學位論文。2011。1-103。 
  2. 黃欣容(2012)。結合專利地圖與使用者導向之觀點探討有機發光二極體顯示器發展策略。中原大學企業管理研究所學位論文。2012。1-95。
  3. 劉恬安(2012)。數位類單眼相機消費行為之研究。臺灣師範大學運動與休閒管理研究所學位論文。2012。1-139。
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