台灣全球化企業組織文化之研究

The study of Organizational culture in Globalized Taiwanese enterprises

夏慧珊(Hui-Shan Hsia)

指導教授 ： 郭建志

中原大學/理學院/心理學研究所/碩士(2010年)

https://doi.org/10.6840/CYCU.2010.00582

摘要

本研究的主要目的在檢視台灣全球化企業的文化特色，並據此發展出組織文化模式。本研究以台灣1000大製造業中742家有全球化之公司為研究對象，蒐集這些公司的經營理念、董事長的話、企業文化、願景目標或公司使命等組織文化內涵，進行內
容分析。總共萃取出5857個文化陳述句，經由Thornton與Byham（1982）的層級歸類，共獲得技術優先、市場導向、創新導向、效率導向、顧客導向、永續經營、世界舞台、社會公民、大家庭精神、自主授權、員工取向、人力價值、尊重傳統、務實精神、公平開放及嚴謹性等十六個組織文化內涵，進而發展成台灣全球化企業之組織文化衡量工具。此量表以便利性抽樣的調查方式，受試者為台灣全球化企業的員工，總共有698筆有效資料，進行信效度檢驗，結果顯示此量表具有良好的信效度。
接著，本研究以台灣全球化企業之組織文化衡量工具比較兩家企業的台灣母公司與大陸子公司之組織文化差異，甲公司在台灣有33位員工，大陸有50位員工之有效問卷；乙公司在台灣有49位員工，大陸有60位員工之有效問卷。結果發現甲公司在顧客導向與永續經營的文化向度上，兩者有顯著差異；乙公司在社會公民與務實精神的文化向度上，兩者有顯著差異。最後，本研究進一步依據研究成果進行理論與實務的探討。

關鍵字

全球化 ； 組織文化內涵 ； 組織文化

並列摘要

The purpose of this research is to examine the characteristics of globalized Taiwan’s corporate culture, thereby developing a model of organizational culture. Content analysis was utilized to assemble management ideologies, words from directors, corporate cultures, visions, missions and other cultural implications from the 742 globalized
Taiwanese enterprises from Taiwan’s Fortune 1000 Manufacturing Industry. Cultural taxonomy of the 5857 descriptives extracted was based on Thornton & Byham’s (1982) level. They are 16 organizational culture contents: technical advancement, market orientation , creativity orientation, efficiency orientation, customer orientation, business continuity, world’s leading company, social responsibility, family spirit, empowerment, worker orientation, human value, respect for tradition, pragmatism, fairness and public, and conscientiousness. And then researcher developed the measurement scale was based on the 16 organizational culture contents. The study adopted convenient sampling. The participants are from globalized Taiwanese firms and 698 of them are valid sample.The result reveal that the organizational culture of memsurement scale show good consistency and validity. Then, the research compares to organizational culture difference of Taiwan`s
headquarter and the China’s subsidiary company in two globalized Taiwanes enterprises.One has valid samples of 33 Taiwan’s employees and 50 China’s employees , and another one has valid samples of 49 Taiwan’s employees and 60 China’s employees.The results reveal that the Taiwan’s headquarters and the China’s subsidiary company had significant difference on “customer orientation” and “business continuity”organizational
culture contents in one globalized Taiwanese enterprise. And another globalized Taiwanese
enterprise had significant difference on “social responsibility,” and “pragmatism”
organizational culture contents . Finally, theoretical and practical implications are discussed according to the research results.

並列關鍵字

Organizational culture ； Organizational culture content ； Globalozation

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