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  • 學位論文

從產品結構分析技術創新對觸控面板產業分工模式的影響

An Analysis of Technology Innovation Influence on the Touch panel Industry Specialization Model Base on Product Structure

指導教授 : 陳筱琪

摘要


環顧台灣的觸控面板產業,各大面板廠都有自己的堅強團隊以及優異的成本控制能力,在全球觸控面板產業供應鏈中扮演著相當重要的角色。然而伴隨著其他國家觸控面板產業的相繼崛起,台灣也面臨產業的生存挑戰。尤其在中國大陸的觸控面板廠,憑藉著國家的大力扶植以及自身大陸內地的廣大需求,快速的在技術與成本上迎頭趕上台灣。因此本研究就是從產品結構及技術創新之觀點來探討台灣觸控面板產業的分工模式。 本研究透過文獻回顧及協同專家意見,確認產品結構及技術創新因素,透過問卷收集,並運用SPSS統計軟體探討技術創新對產品結構之影響。以及運用層級分析法(Analytic Hierarchy Process; AHP),獲得產品結構及技術創新各準則之權重,進而得到台灣觸控面板產業的分工模式。本研究之研究對象包含觸控面板相關廠商的經營決策階層及研發高階主管為主,共回收有效問卷20份。 研究結果顯示,觸控面板產業不論在產品結構亦或是觸控技術創新在產業分工模式上以垂直整合為最有利於現行的觸控面板產業;現行的觸控面板廠除TFT-LCD面板廠有開始在做垂直整合外,其餘觸控面板廠現行也有此計劃,但現行觸控面板業已開始面臨產品過剩及殺價競爭問題,後續會開始面臨整個產業鏈的垂直整併的風潮。本研究進一步分析發現,觸控面板的產品結構及技術創新在探討分工模式裡,問卷的結果顯示為垂直整合,透過本研究分析之結果,發現觸控面板產業在產品結構及技術創新下對於觸控面板產業分工模式的過程裡,與現行的觸控面板產業的走向垂直整合相同。

並列摘要


Around Taiwan, major touch panel industries are famous for cost control ability by their excellent groups and this ability support these companies stand pivotal in the global supply chain. However, with other countries touch panel industry rising, Taiwan has faced the challenge to live or die in this field. Especially in China, with the majority of the country's needs as and government’s strong supporting, they catch Taiwan up at technology and cost control level. Therefore, this research is taking a view from the product structure and technological innovation to explore the division in Taiwan touch panel industry. The collaborative research through literature review and expert opinion to confirm the product structure and technological innovation factors, collected through survey, and the use of SPSS statistical software to explore the impact of technological innovation on the product structure. Moreover using AHP (Analytic Hierarchy Process; AHP), to obtain the right of priority by each standard product structure and technological innovation, in order to get the division in Taiwan touch panel industry. The object of this study was focus on decision-makers and R & D executives from touch panel-related vendors, there are 20 valid questionnaires effective questionnaires. According to research, the touch panel industry regardless of in product structure or touch technology innovation in the industrial division mode through Vertical Integration of Products is most conducive to the existing on.Existing touch panel TFT-LCD panel plant in addition to plant has started doing vertical integration, the rest makers are also processing this plot in this moment. Nevertheless, the industry has begun to face the excess product and price competition problem recently, The Vertical Integration of the whole industry chain trend is what they have to face come after. Furthermore, Vertical Integration in product structure and touch technology innovation in the industrial division mode for the whole industry is the better solution no matter from research result or reality mode.

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