消費年代中的<建築師>雜誌再現研究

Representation of Contemporary Architectural Magazine in Consuming Society

蘇雅玲(Ya-Lin Su)

指導教授 ： 蔣雅君

中原大學/設計學院/建築研究所/碩士(2014年)

https://doi.org/10.6840/cycu201400938

摘要

消費年代中的《建築師》雜誌再現研究
Representation of Contemporary Architectural Magazine
in Consuming Society

摘要
建築雜誌其實就是大量的圖像生產與意識形態的操作過程，如何將空間轉化為平面的再生產過程，它就代表某種意識形態。編輯者要怎麼透過平面去形塑空間，將建築的場域感表達出來，傳遞出如同讀者在現場般的感受及客觀的評論與論述，再現就如同一連串的社會性過程，雜誌的編輯都是一位再現者，他們敘述著屬於他們的故事，而我們卻活在他們的故事裡。
80年代，房地產開始興盛和休閒消費空間的出現，建築漸漸形成了一種消費的對象，政治解嚴後，台灣社會漸漸浮現出新中產階級，透過媒體出版、活動，時代特色的轉變，現在的刊物多以混合方式編輯、新興文化的注入，雜誌與整個時事的脈動相互牽繫著。「建築師」 雜誌創刊於1975年，見證了台灣建築史的蓬勃發展與轉變，更是真實的記錄台灣建築發展，1990年解嚴後，建築媒體與文化開始有許多不一樣的發展方式。
本研究將探討1990年後的轉化形成原因與脈絡， 90年代進入了建築雜誌激烈競爭的時期，新加入的建築雜誌種類變多，各種不同的聲音都可以運用影像、圖片、文字的轉化過後，經由媒介的方式(雜誌、文章)表達出來。現今有許多現象都是傳播與圖像、文字所帶來的影響，背後所造成的意識形態、權力象徵與時勢變化值得深入去探討，每一本雜誌都代表了一種傳播的意識形態，剝解意識形態與當代建築文化思維的特性是本研究的核心。

關鍵字: 建築師雜誌、再現、建築論述

關鍵字

建築師雜誌、再現、建築論述

並列摘要

Representations of Contemporary
Architectural Magazines in Consumer Society

Abstract
An architectural magazine is in fact a process of creating large quantities of images and ideologies. How a space is transformed into a flat reproduction represents a given ideology. It is how the editor utilizes flat dimensions to form a space that expresses the sense of location of the architecture and that transmits an experience of being onsite to the readers. It is also an objective commentary and description, representing a connected societal process. Magazine editors are always reproducers, they describe a story that belongs to them, and we live within their stories.
In the 1980s, real-estate began to flourish, and with the appearance of leisure consumption spaces, architecture gradually developed to have a focus on consumption. After the government removed restrictions, Taiwanese society gradually revealed a new middle class. Through transformations in media publications, events, and era characteristics, the majority of current publications utilize a mixed approach to editing with injections of emerging culture. The pulse of magazines and current events as a whole are now interconnected. Architect Magazine was first published in 1975, and witnessed the flourishing development and transformation of Taiwanese architecture while also accurately recording its development. After restrictions were lifted in 1990, architecture media and culture began to possess many different development methods.
The present study will investigate the reasons and context for the formation of transformations after 1990. The 1990s was a period of fierce competition in architecture magazines, with the addition of a myriad of architectural magazines offering a variety of voices that could be transformed into images, photos, and text and published through media (magazines, articles). There are currently many phenomena that are results of the influence of broadcast, images, and text. Behind these resulting ideologies, representations of authority and changes in the trends of time are worthy of in-depth investigation. Every magazine has represented a transmitted ideology, and the focus of the present study is to fully analyze and unravel the characteristics of these ideologies along with modern architecture cultural thinking.

Key Words: Architect Magazine, Representation, Architectural Discourse

並列關鍵字

Representation ； Architect Magazine ； Architectural Discourse

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