服務學習導入設計思考的過程與成效-以中原大學廣告行銷服務課程為例

何宜庭

doi:10.6840/cycu202000351

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服務學習導入設計思考的過程與成效-以中原大學廣告行銷服務課程為例

The process and effect of introducing design thinking into service learning- An example of Advertising Marketing Service Course in Chung Yuan Christian University

何宜庭 , Masters　　Advisor：丁姵元　　

繁體中文 DOI： 10.6840/cycu202000351

服務學習；設計思考；教學創新； service learning ； design thinking ； Teaching innovation

Abstract │ Reference (42)

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Design thinking has received more and more attention, the main purpose of this research is to explore the process and effectiveness in the process of implementing design thinking in an interdisciplinary two-semester service learning course. Action research has been used as the main research methodology, in which teachers, professionals and students participating in the course will be interviewed, as well as relevant written information. Grounded theory will be used as a research and analysis method. The study found that most participating teachers recognized the benefits of design thinking and that it was helpful to their students. However, due to the lack of relevant practical experience and communication skills of students, coupled with the curriculum content is not clear enough, so that many students were confused. In the face of curriculum reform, the course, encountered many difficulties in the implementation process including the students’ complaints about the curriculum. Most of them felt that the curriculum was too difficult and they were unhappy that they have been experimented on. And teachers also found that curriculum planning seems to be  too heavy and difficult for them. Most of the students also lack independent thinking, maturity and initiative. The company of teachers were important for them. However, even though the course encountered so many problems, some students said that they felt different from ordinary courses and t the course was very meaningful. They could solve real problems and completed projects through their own abilities, and improved their communication skills. The final output have been reconized by most of the teachers, community partners and external examiners.  The study also found that in the process of reform of innovative curriculum, students' mentality and stress resistance are very important. If they are not accompanied by teachers, it is easy for students to feel stressed and then complain constantly which could significantly affect their learning process and outcome. Therefore, how to help students adapt to the challenges of practical projects and develop independent thinking and stress tolerance are some other issues that need to be considered and researched in the future.

Reference ( 42 ) 〈TOP〉

一、中文參考文獻
1. 林偉文(2011)。創意教學與創造力的培育-以 [設計思考] 為例。教育資料與研究雙月刊, 100, 53-57.
2. 范麗娟(1994)。深度訪談簡介。戶外遊憩研究，7(2), ，25-35。
3. 蔡清因(2000)。教育行動研究。台北：五商。
4. 陳昺麟(2001)。社會科學質化研究之紮根理論實施程序及實例之介紹。勤益學報，No. 19，327-342。

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