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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 83 ) 〈TOP〉
  1. 黃瑋如(2004)。連鎖加盟業之關係連結、信任與承諾之關係-以關係階段為干擾效果(碩士論文,國立成功大學,2004)。全國博碩士論文資訊網,092NCKU5121068。
  2. 游雅晴(2005)。 台灣光電產業聯盟夥伴關係資本之研究:交易成本觀點(碩士論文,淡江大學,2005)。全國博碩士論文資訊網,093TKU05323019。
  3. Ajzen, I., & Driver, B. L. (1991). Prediction of participation from behavioral, normative and control beliefs: An application of the theory of planned behavior. Leisure sciences, 13, 185.
  4. Anderson, E., Lodish, L. M., & Weitz, B. A. (1987). Resource allocation behavior in conventional channels. Journal of Marketing Research, 24(1), 85-98.
  5. Anderson, E., & Weitz, B. A. (1989). Determinants of continuity in conventional industrial channel. Marketing Science 8(4), 10-23.
Times Cited (2) 〈TOP〉
  1. 張瑞龍(2016)。影響連鎖加盟產業加盟者續約意向之研究-以早餐產業為例。中興大學行銷學系所學位論文。2016。1-57。
  2. 吳忠原(2017)。業務人員特質與客戶購買意願之研究。中興大學高階經理人碩士在職專班學位論文。2017。1-38。
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