養生住宅入住行為意圖之研究－以台塑長庚養生文化村為例

台灣地區已於1993年底正式邁入「高齡化社會」，老年人口比重已從2003年的9.02%上升到2011年的10.89%，並推估2019年時老年人口比重將超過14%。因此，本研究引用「計畫行為理論」，採立意抽樣法發放問卷，以台朔長庚文化村為例， (1)找出影響民眾入住養生住宅行為意圖的相關因素，以及分析各項影響因素對行為意圖的影響效果。(2)比較不同個人特質的民眾在入住養生住宅行為意圖上之差異性。(3)提出結論與建議作為相關業者之參考。實證研究結果中發現:養生住宅的「環境設施」，以及民眾對於入住養生住宅的「態度」、「主觀規範」與「知覺的行為控制」為影響入住行為意圖的主要因素，四者對於入住行為意圖皆有顯著影響，其中以「態度」與「主觀規範」的正向影響效果最大，「環境設施」次之，「知覺的行為控制」則有顯著的負向影響。此外，不同「月所得」、「教育程度」與「配偶學歷」的民眾在入住行為意圖上有顯著差異，其他個人特質並無顯著差異。

關鍵字

養生住宅；台塑長庚文化村；計畫行為理論

並列摘要

Taiwan was formally entered the "aging society" in the end of 1993, the elderly population grew from 9.02% in 2003 to 10.89% in 2011, and proportion of elderly population will be over 14% in 2019. It is estimated that Taiwan will enter the "aging society" defined by WHO. This study applied TPB model to investigate people’ intention for residing at retirement village. The purpose of this study is to explore whether personal “attitude”, “subjective norm” and “perceived behavior control” can affect the intention of those people who plan to reside at senior housing aside from senior housing’ “environmental facilities”. This essay mainly studies the group of people who residing at Chang Gung Health and Culture Village in Taoyuan County. A total of 314 valid questionnaires were obtained through purposive sampling. Questionnaires were used to exam the model of this research and the result showed that the fitness of this pattern is high. The results of this research are as follows: Senior housing’ “environmental facilities” and People’ “attitude”, “subjective norm” have positive influences on their behavior intention. Perceived behavior control has negative influences on behavior intention. In the dimension of personal backgrounds, “income”, “education”, “spouse education”, significantly differences were found. According to the results of this study, it can provide some suggestions for designing and building residential retirement villages based on the elders’needs.