Search & Read at all times.
Your portable library is online!,Hello!
Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 155 ) 〈TOP〉
  1. 方世榮與張嘉雯(2005)。顧客涉入程度對服務品質與關係品質之干擾效果-以電腦賣場與內部商店為例。中山管理評論,12 (4),755-794。
  2. 方正璽、黃淑真、陳佩韋與黃璋如(2001)。有機蔬菜消費者滿意度研究。農業經營管理,7,66-88。
  3. 行政院農委會(2010)。通過農委會認證之有機農產品驗證機構名冊。線上檢索日期:2010年9月15日。網址:。
  4. 呂依倫(2010)。未購買有機蔬菜之女性消費者對有機蔬菜的信任、知覺風險與購買意願之研究 。未出版碩士論文,國立中興大學,台中市。
  5. 吳則雄(2007)。台灣餐飲業顧客互動、服務品質、信任與顧客忠誠度關係之研究-以中南部國際觀光旅館餐廳為例。未出版碩士論文,國立成功大學,台南市。
Times Cited (14) 〈TOP〉
  1. 陳瀅如(2012)。公私部門共同推動興大有機農夫市集成效之探討-協力運作觀點。中興大學國家政策與公共事務研究所學位論文。2012。1-185。 
  2. 陳宗興(2014)。連鎖咖啡店之消費情境對顧客忠誠度關係之研究:以品牌形象為中介變數。長榮大學高階管理碩士在職專班(EMBA)學位論文。2014。1-73。 
  3. 蔡宜穎(2014)。以體驗行銷觀點探討百貨公司之消費情境對行為意向影響之研究-以漢神百貨為例。樹德科技大學經營管理研究所學位論文。2014。1-103。 
  4. 蔡佩珊(2015)。以方法目的鏈探索冰淇淋專賣店之顧客價值。臺中科技大學流通管理系碩士班學位論文。2015。1-76。 
  5. 林孟寬(2014)。農夫市集消費者對低碳飲食認知與行為意圖之研究。高雄餐旅學院餐飲管理研究所學位論文。2014。1-137。 
Altmetrics 〈TOP〉
E-mail :
When an article is available to download, a notice will be sent to your mailbox address.
E-mail :