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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 69 ) 〈TOP〉
  1. 王聖博(2004),影響消費者購買決策因素之探討:以茶飲料消費者為例,國立成功大學高階管理碩士在職專班論文,台南。
  2. 台北銀行經濟研究室(1999),台灣區連鎖產業調查報告。
  3. 朱光裕(2005),台灣消費者茶類消費與飲茶習慣調查,國立中興大學食品應用暨生物科技學系碩士論文,台中。
  4. 行政院衛生署國民健康局(2008),民國95年國中學生健康行為調查[線上資料],來源:,日期不詳。
  5. 吳芳菁(2000),桃園縣國中學生飲用市售飲料狀況與相關因素研究,國立臺灣師範大學衛生教育研究所碩士論文,台北。
Times Cited (4) 〈TOP〉
  1. 朱淑樺(2009)。探討影響青少年購買飲料從眾行為之研究:以高高屏高中職生為例。高雄餐旅學院餐飲管理研究所在職專班學位論文。2009。1-135。 
  2. 高子晴(2012)。臺中市國中生飲用含糖飲料行為及其相關因素之研究。臺灣師範大學健康促進與衛生教育學系在職進修碩士班學位論文。2012。1-136。
  3. 林沛源(2014)。青少年健康認知對含糖飲料消費行為影響之研究-以明台高中生為例。朝陽科技大學休閒事業管理系學位論文。2014。1-103。
  4. 葉淑青(2014)。以探究食物顏色為主的科學活動對幼兒飲食習慣之影響。朝陽科技大學應用化學系學位論文。2014。1-180。
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