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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 92 ) 〈TOP〉
  1. 王繼廣(2005),品牌形象、品牌聯想、品牌個性對消費者購買意願之研究-以照相機手機為例,淡江大學管理科學研究所碩士論文,台北。
  2. 王宜如(2006),品牌個性對消費者品牌態度及品牌選擇的影響-價格折扣的干擾效果,國立成功大學國際企業研究所碩士論文,台南。
  3. 李佳容(2006),品牌個性與企業危機溝通對消費者品牌態度影響之研究,國立成功大學企業管理研究所碩士論文,台南。
  4. 林思翰(2006),美學行銷、品牌個性、品牌形象與涉入對品牌權益影響之研究,
  5. 曾大軒(2007),品牌信任、品牌感情與契合度類型對品牌延伸之影響-以搜尋品及體驗品為例,台灣大學國際企業研究所碩士論文,台北。
Times Cited (9) 〈TOP〉
  1. 王盡忠(2014)。選擇性產品搭售促銷對消費者選擇影響之研究。淡江大學企業管理學系碩士在職專班學位論文。2014。1-119。 
  2. 李承遠(2011)。連鎖咖啡店品牌知覺之定位分析之研究。淡江大學國際企業學系碩士班學位論文。2011。1-75。 
  3. 劉仁豪(2015)。認証標章對品牌形象暨購買忠誠度之研究。中興大學高階經理人碩士在職專班學位論文。2015。1-96。 
  4. 林佳嬋(2014)。連鎖速食業來源國形象、品牌信任與品牌權益之關聯性研究 ─以麥當勞為例。高雄餐旅學院餐飲管理研究所學位論文。2014。1-105。 
  5. 胡憶陽(2013)。平價時尚服飾品牌之消費偏好研究。臺灣大學國際企業學研究所學位論文。2013。1-116。 
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