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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
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Reference ( 75 ) 〈TOP〉
  1. 丁國章、曾相榮、潘昭儀(2010)。網路購物行為之消費者知覺風險研究。行銷評論,7(3),381-412
  2. 吳春綢、陳慧珠(2012)。不同生活型態之國小教師網路購物行為-以雲林縣國小教師為例。環球科技人文學刊,14,31-26
  3. 吳朝森、陳盈吉、莊英萬(2013)。遊客對於活動品牌形象及旅遊意願之研究。臺中科大體育學刊,9,57-65。
  4. 李君如、陳佩君(2010)。從消費價值與活動內容探討節慶遊客滿意度~以2010年中台灣元宵燈會為例。島嶼觀光研究,3(4),51-72。
  5. 林彥丞(2010)。商品真實性認知、網路購物態度與網路購物意願的結構關係模型分析(未出版碩士論文)。國立台灣大學,台北市。
Times Cited (2) 〈TOP〉
  1. 陳沛璇(2016)。網路口碑、消費情境與消費價值對購買意願之影響。朝陽科技大學企業管理系學位論文。2016。1-116。
  2. 周子傑(2016)。品牌知識、消費價值對購買意願之影響 - 以運動服飾品牌為例。朝陽科技大學企業管理系學位論文。2016。1-102。
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