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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters


DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「」 「 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI ) 。

Abstract 〈TOP〉
Parallel Abstract 〈TOP〉
Reference ( 54 ) 〈TOP〉
  1. 2.鄭丞君、周君妍、沈進成、謝昆霖,(2004),整合性資料挖掘技術在休旅產業顧客關係與行銷管理之應用,戶外遊憩研究,第2期,49-69頁。
  2. 4.EC 研究報告,(2002),顧客關係管理與資料採礦。
  3. 5.曹勝雄,(2001),觀光行銷學,台北:揚智文化事業股份有限公司。
  4. 6.吳勉勤,(2002),旅館管理,台北:揚智文化事業股份有限公司。
  5. 10.姚德雄,(1997),旅館產業的開發與規劃, 台北:揚智文化事業股份有限公司。
Times Cited (3) 〈TOP〉
  1. 柯榮哲(2009)。顧客關係管理之購買行為模式與背景結構分析:以教育訓練業個案為例。臺北大學統計學系學位論文。2009。1-43。
  2. 張佳雯(2012)。線上服務之顧客消費行為及滿意度分析。臺北大學統計學系學位論文。2012。1-66。
  3. 蔡秉修(2014)。應用資料探勘於電子商務之消費行為研究-以音樂購物網為例。臺北科技大學工業工程與管理系碩士班學位論文。2014。1-61。
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