刻板印象影響遊客對香客大樓住宿意圖之研究

陳惠君

doi:10.6825/NKUHT.2010.00012

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刻板印象影響遊客對香客大樓住宿意圖之研究

A Study of Stereotype Effects on Tourists’ Staying Intention of Pilgrim Building

陳惠君 , Masters　　Advisor：楊芝澐　　

繁體中文 DOI： 10.6825/NKUHT.2010.00012

刻板印象；住宿意圖；香客大樓； Stereotype ； staying intention ； pilgrim building

Abstract │ Reference (63) │ Times Cited (1) │ Altmetrics

Abstract 〈TOP〉

Parallel Abstract 〈TOP〉

Due to special geographical location and cultural background, religion is develope rapidly at Taiwan. Near temples, there has large demands on food and accommodation, therefore the director of temple use extra donation to build the pilgrim building. The past two years, the director of temple started to build pilgrim building as like as the hotel to attract more tourists and pilgrims. 
The purposes of this research: first, why is the director of temple want to build the pilgrim building like hotel, second, do tourists have stereotypes on pilgrim building? If tourists change their images on pilgrim building, will their staying intention of pilgrim building increase? Finally, is the existence of high-quality pilgrim building has effects on the operation and development of hotel and R&B?
The results are as follows: (1) There are three sources of stereotypes: media, people’s experiences of staying pilgrim building, people’s images of temple. (2) No matter the public or tourists, once the stereotype of piligrim building is reduced, there is significant difference on donation. (3) No matter the public or tourists, once the stereotype of piligrim building is reduced, the staying intention of piligrim building will increase significantly. (4) Visitors of different monthly income, the degree of changes in the donation were significantly different. (5) Visitors of different education and marriage, the degree of changes in staying intention were significantly different.

Reference ( 63 ) 〈TOP〉

王怜雅與張鳴珊（2006）。由遊客觀點探討媽祖遶境文化與休閒之研究。嘉南學報， 32，744-757。
連結：
交通部觀光局（2008）。中華民國97年國人旅遊調查報告。台北市：作者。
連結：
吳佩默（2004）。宗教活動及其用地需求特性之比較研究。未出版碩士論文，國立台灣大學，台北市。
連結：
呂以榮（2006）。老中青三代對老人刻板印象之調查-以台南市為例。台灣老人保健學刊， 2(2)，90-104。
連結：
林錫波、王榮錫、陳堅錐（2007）。運動性別刻板印象之探討。北體學報， 15，164-172。
連結：

Times Cited (1) 〈TOP〉

劉妍秀(Yen-Hsiu Liu);謝富秀(Fu-Hsiu Hsieh);寧玉麟(Yu-Lin Ning);史麗珠(Lai-Chu See)(2012)。技擊反應動作時間目標量測系統改良及信效度評估。體育學報。45(2)。93-101。

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